SlashMachine | Turn on the Machine
SlashMachine is a marketing machine designed to help haunted attractions sell more tickets, with a lower cost per customer acquisition.
SlashMachine, Haunted Houses, Haunted House Promotion, Haunted House Tickets
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SlashMachine

HAUNTED ATTRACTIONS HAVE A PROBLEM

  • MARKETING SPEND

  • REMAINDER OF REVENUE

HAUNTED ATTRACTIONS SPEND

30%OF TOTALREVENUE

ON MARKETING

WHAT’S MORE, HAUNTED HOUSES SPEND AN AVERAGE OF

$3PERPERSON

TO EVEN GET PEOPLE IN THE DOOR…

…AND THAT COST IS TRENDING UPWARD!

HAUNT OWNERS SPENT

$85M

ON ADVERTISING IN 2013

YET ONLY

30%OFOWNERS

SAID MARKETING HAD THE BIGGEST IMPACT ON REVENUE

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

MARKETING SHOULD DRIVE

REVENUEYEAROVER YEAR...
12%Yr 1
22%Yr 2
32%Yr 3
40%Yr 4
55%Yr 5
  • Cost per Acquisition

…AND DRIVE

DOWNACQUISITIONCOSTS
SLASHMACHINE

IS THE MARKETING ENGINE THAT CAN INCREASE REVENUE AND DECREASE COSTS

The principles behind SlashMachine have already driven impressive results:

Cask and Drum
A southern wine and spirits festival sold out VIP passes in ONE DAY.

Tourist Railroad
A tourist railroad in rural Alabama sold 15k tickets to a December event in JUNE.

01101001100001110101
DATAIS THEFUEL

for optimized marketing spend and the creation of revenue opportunities.

SLASHMACHINE USES DATA TO INCREASE ADVANCE ADMISSIONS. HERE’S HOW.

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GEAR #1: CATALYSTS

GEAR #2: SLASHPASS

GEAR #3: INTELLIGENT SMS

GEAR #4: MARKETING & SERVICE

GEAR #1: CATALYSTS

“Catalyst” is a chemistry term, of course, but it applies to the first gear of SlashMachine because the machine provides elements to make an action happen more QUICKLY. Specifically, it makes your ticket buyers BUY TICKETS more quickly. These catalysts include:

GEAR #2: SLASHPASS

SlashPass Logo

Once we have a catalyst plan in place, we make it EASY for customers to get their tickets. At the center of this is the SlashPass e-commerce system. SlashPass powers FOUR different sales channels, making sure your customers always have an easy and accessible way to purchase admission.

1. SlashPass.com Portal and 2. Direct-Purchase Facebook App

3. Mobile Purchase Page

4. Toll-Free Line Staffed with Full-Time Employees 7 Days a Week

All advance purchasers can download a barcoded SlashPass to their phone, or can print one out at home. We also provide free scanning apps, if you’d like to scan these at the door.

Apple Passbook Tickets

Print-at-Home Tickets

Scanner App

With every transaction through SlashPass, we’re capturing precious DATA. Not only that, we’re also capturing REFERRAL SOURCE data. We can show you exactly which marketing technique is responsible for each ticket sold.

Ticket
Bracket

Referral Sources

Now, in a perfect world, we’d fill up your queue before opening day. Until you can build on the power of your captured data from advanced sales, you need a system to extract data from walk-up sales. SlashMachine helps you capture that data from the people standing in line with powerful tools, including:

Event Signage

By encouraging the people in line to purchase a ticket right there, in line, on their mobile phone and “skip the line,” you’ll capture data you can use to more effectively market your event year after year.

Hard Tickets with Incentives

For those who still choose to walk all the way up, you can use SlashPass hard tickets. These tickets can be printed with incentive language encouraging them to text for an incentive offer. This leads us to the third gear of SlashMachine…

GEAR #3: INTELLIGENT SMS RESPONSE SYSTEMS

By printing incentive language on hard tickets, which we’ve optimized after iterative testing, you can encourage walk-ups to text discount codes to specific numbers in order to both capture mobile phone numbers and encourage same-season return sales. What’s more, those receiving codes will be driven to SlashPass.com to collect their incentive, allowing capture of even MORE customer data.

Intelligent SMS

GEAR #4: MARKETING AND SERVICE

Once you’ve put the machine to work to massively build your customer database, you’ll have access to the SlashMachine marketing arsenal, including:

Email Engine

Mass Email Engine

Text Engine

Mass SMS Platform

Platform for Mass Phone Calls

Mass Phone Call Platform

Twitter Engine

Twitter Automation

…and more.

And all of this is backed up by our team of more than

40PROFESSIONALS,INCLUDING:
8

SOFTWARE ENGINEERS

12

CALL CENTER REPS

10

CLIENT SUPPORT EXPERTS

It’s time to TURN ON THE MACHINE and get:

SlashMachine Logo

1. CATALYSTS

2. SLASHPASS

3. INTELLIGENT SMS AUTOMATION

4. MARKETING SERVICE

Request a demo today and find out how SlashMachine can help you slash attendee acquisition costs, optimize your marketing spend, and increase advance sales.