HAUNTED ATTRACTIONS HAVE A PROBLEM
-
MARKETING SPEND
-
REMAINDER OF REVENUE
HAUNTED ATTRACTIONS SPEND
ON MARKETING
WHAT’S MORE, HAUNTED HOUSES SPEND AN AVERAGE OF
TO EVEN GET PEOPLE IN THE DOOR…
…AND THAT COST IS TRENDING UPWARD!
HAUNT OWNERS SPENT
ON ADVERTISING IN 2013
YET ONLY
SAID MARKETING HAD THE BIGGEST IMPACT ON REVENUE
MARKETING SHOULD DRIVE
-
Cost per Acquisition
…AND DRIVE
IS THE MARKETING ENGINE THAT CAN INCREASE REVENUE AND DECREASE COSTS
The principles behind SlashMachine have already driven impressive results:
A southern wine and spirits festival sold out VIP passes in ONE DAY.
A tourist railroad in rural Alabama sold 15k tickets to a December event in JUNE.
for optimized marketing spend and the creation of revenue opportunities.
SLASHMACHINE USES DATA TO INCREASE ADVANCE ADMISSIONS. HERE’S HOW.
GEAR #1: CATALYSTS
GEAR #2: SLASHPASS
GEAR #3: INTELLIGENT SMS
GEAR #4: MARKETING & SERVICE
GEAR #1: CATALYSTS
“Catalyst” is a chemistry term, of course, but it applies to the first gear of SlashMachine because the machine provides elements to make an action happen more QUICKLY. Specifically, it makes your ticket buyers BUY TICKETS more quickly. These catalysts include:
GEAR #2: SLASHPASS
1. SlashPass.com Portal and 2. Direct-Purchase Facebook App
3. Mobile Purchase Page
4. Toll-Free Line Staffed with Full-Time Employees 7 Days a Week
All advance purchasers can download a barcoded SlashPass to their phone, or can print one out at home. We also provide free scanning apps, if you’d like to scan these at the door.
Apple Passbook Tickets
Print-at-Home Tickets
Scanner App
With every transaction through SlashPass, we’re capturing precious DATA. Not only that, we’re also capturing REFERRAL SOURCE data. We can show you exactly which marketing technique is responsible for each ticket sold.
Now, in a perfect world, we’d fill up your queue before opening day. Until you can build on the power of your captured data from advanced sales, you need a system to extract data from walk-up sales. SlashMachine helps you capture that data from the people standing in line with powerful tools, including:
Event Signage
By encouraging the people in line to purchase a ticket right there, in line, on their mobile phone and “skip the line,” you’ll capture data you can use to more effectively market your event year after year.Hard Tickets with Incentives
For those who still choose to walk all the way up, you can use SlashPass hard tickets. These tickets can be printed with incentive language encouraging them to text for an incentive offer. This leads us to the third gear of SlashMachine…GEAR #3: INTELLIGENT SMS RESPONSE SYSTEMS
By printing incentive language on hard tickets, which we’ve optimized after iterative testing, you can encourage walk-ups to text discount codes to specific numbers in order to both capture mobile phone numbers and encourage same-season return sales. What’s more, those receiving codes will be driven to SlashPass.com to collect their incentive, allowing capture of even MORE customer data.
GEAR #4: MARKETING AND SERVICE
Once you’ve put the machine to work to massively build your customer database, you’ll have access to the SlashMachine marketing arsenal, including:
Mass Email Engine
Mass SMS Platform
Mass Phone Call Platform
Twitter Automation
…and more.
And all of this is backed up by our team of more than
SOFTWARE ENGINEERS
CALL CENTER REPS
CLIENT SUPPORT EXPERTS
It’s time to TURN ON THE MACHINE and get:
